coca-cola |
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'For another, the most successful mass-market edible of all time, Coca-Cola, is as abstract a composition as any in classical perfumery. I defy anyone outside the industry to name more than one ingredient in Coke flavour. In fact, I would say that it is precisely the abstraction of Coke that has made it so successful. Abstraction in flavour is not new: haute cuisine arguably begins where you cease to understand how things are made.' |
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